by Maisa Benatti, CEO, AIUTA 

I hate waiting. Our team has heard about it. Repeatedly. Any update? Can I see it? When can we try it? Now. Now. Now.

I’m impatient because I can picture the shopper on the other side of the screen. She’s found something she likes. She wants to see it on herself, then try another look while she’s still interested. I want our technology to keep up with her.

Well, I'm happy to say we are introducing AIUTA Flash. We believe it’s the fastest and best virtual try-on on the market. And I’m inviting you to put that belief to the test.

The product still has to be the product

A major Italian fashion house came to us with a very clear priority: the product had to look like their product. I’ll leave the name out of this one. You can imagine the standards.

They put quality first. Speed mattered too.

Coming from retail as well as technology, I understood exactly what they meant. A fashion team has spent months making decisions about a product. Where a seam sits. How a print repeats. The shape of a bag and the placement of its hardware. Those decisions need to survive the try-on.

A result can look convincing at first glance and still change the thing someone is buying. That’s why I want people to look closely, with the source product beside the result. Would your team approve it? What would they send back?

That has been my holy grail: the detail a fashion team will scrutinise and approve, delivered fast enough for a shopper to keep going.

Meet Flash

Our team rebuilt the generation pipeline to deliver single-item try-ons and outfits of two to five items in 2–3 seconds on the backend under normal load, with unchanged image quality.

I’m proud of what our team has built. I also know that a claim from the person launching a product only gets you so far. You should be able to try it and decide for yourself.

Start with the demo. Upload your photo, try a look and watch the result arrive. Then look at the product details. Try another outfit. Judge the speed and the quality together.

If you’re evaluating VTO for your brand, bring us the products your team cares most about, including the one you expect us to struggle with. Tell us which details would make you reject a result. If you’re testing another solution, use the same products and standards for both.

We’re confident enough to welcome that comparison. And if something doesn’t meet your standard, I want to know exactly what it is.

Already using AIUTA?

The speed improvement applies to SKUs processed from the second half of August 2026 onward. Earlier content needs re-digitisation. iOS and Web configurations are updated. Android customers need SDK 5.0.2 for the full improvement. Flutter configurations are updated, with the full Android improvement to follow. API teams should review status polling with us.

Your AIUTA team can help you check which products and integration updates are relevant to your deployment.

Don’t believe us? Try it.

I’ve spent a lot of time asking our team when I could get my hands on this. Now I want you to get yours on it. Hate waiting? Don’t.

Try Flash: https://demo.aiuta.com/

Then book a demo with our team and bring your own products. Bring your standards, too. We’re ready.

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