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It’s kind of wild to think about — we’re helping shape the future of a feature that’s been evolving since the 1600s. Yes, really! The concept of “try-on” has been around for over 370 years — developing organically through culture, craft, and now, code.

Google revealed the expansion of its AI-powered Virtual Try-On (VTO) directly within its Search product — initially for men’s tops, with women’s categories already live in the U.S.

Myth! Yes, you read that right. While it may have been true until very recently, the landscape of Virtual Try On technology has dramatically transformed.

What's Behind a Virtual Try-On Solution

Cross-Cultural Imagery Preferences in International E-Commerce

We’re excited to share that Aiuta has been mentioned in a recent Forbes article on how generative AI is shaping the future of shopping!

Virtual try-on technology has been transforming fashion e-commerce by allowing customers to visualize clothing and accessories on themselves before making a purchase.

At Aiuta, we lead the way in enhancing the virtual try-on experience through our advanced technology, providing high-quality and realistic digital garment visualisations.

Recent survey insights reveal that 42% of female shoppers find it challenging to identify suitable sizes when shopping online, and 41% struggle with styling items effectively.