Explore curated articles on e‑commerce trends, best practices,
case studies, product updates

Discover the 5 biggest AI trends Spanish fashion businesses should adopt before 2027, from virtual try-on and AI content creation to personalised shopping and sustainable operations.

Explore full outfit visualization in fashion e-commerce. Learn how virtual try-on evolves into identity simulation, boosting conversions and engagement.

Multi-item Virtual Try-On lets shoppers try complete outfits on themselves, boosting purchase confidence and conversion rates for fashion retailers.

Discover how AI virtual try-on is transforming secondhand fashion, helping shoppers visualize fit, style unique pieces, and buy resale with confidence.

The concept of try-on has been evolving since the 1600s — from paper dolls to webcams to AI. A brief history of a feature shaping fashion's future.

Google expanded AI-powered Virtual Try-On directly in Search — initially for men's tops, with women's categories already live in the U.S.

Myth! Yes, you read that right. While it may have been true until very recently, the landscape of Virtual Try On technology has dramatically transformed.

Explore what powers Gen AI in fashion. From generative models to virtual try-on: a look at the technology transforming how shoppers experience clothes online.

How cross-cultural imagery preferences shape international e-commerce — what fashion brands need to know when designing product visuals for global audiences.

We’re excited to share that Aiuta has been mentioned in a recent Forbes article on how generative AI is shaping the future of shopping!

Virtual try-on technology has been transforming fashion e-commerce by allowing customers to visualize clothing and accessories on themselves before making a purchase.

At Aiuta, we lead the way in enhancing the virtual try-on experience through our advanced technology, providing high-quality and realistic digital garment visualisations.

Recent survey insights reveal that 42% of female shoppers find it challenging to identify suitable sizes when shopping online, and 41% struggle with styling items effectively.